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The Radiant Routine

Information

Privacy Policy

Last updated: 14 November 2026

Who we are

The Radiant Routine is an independently published skincare website at https://theradiantroutine.com. We publish plain-language guides, routines and considered product recommendations for women over 40, and we offer a free downloadable guide by email.

In this policy, "we", "us" and "our" mean The Radiant Routine. The site is published independently and is not operated by a registered company.

Questions about this policy, and requests about your information, can be sent through https://theradiantroutine.com/contact.

The short version

  • We collect your email address only when you ask for the free guide, and your name, email and message only when you use the contact form.
  • We do not sell your information and do not send it to advertisers.
  • Page-view counting and two referral cookies are optional: they run only if you press Accept on the cookie banner.
  • Accept and Decline are equal choices, and the Cookie settings link in the footer lets you change your mind at any time.
  • Declining changes nothing you can read or download — articles, products, the signup and the free PDF all work the same.
  • Google Analytics 4 is not installed, and we use no advertising pixels, session recording or social-media tracking. The short-lived Cloudflare security cookie is separate from optional analytics.
  • The guide needs no account, no purchase and no payment details.
  • Both emails we currently send include an unsubscribe link, and you can ask us to delete your information at any time.

What we collect

1. The free guide signup

To send you the guide, the signup form asks for your email address and gives you two tick boxes:

  • Required — permission to email you the free 7-day guide and the messages needed to deliver it.
  • Optional — a separate tick to also receive occasional skincare tips and product recommendations.

The second box is genuinely optional: leaving it unticked still gets you the guide. We record which boxes you ticked, so we send only what you asked for.

We do not ask for your name, age, birth date, postal address, phone number or payment details in order to send the guide.

Immediate download. As soon as you submit the form, the guide can be downloaded directly on the page, before you open any email.

Confirmation email (double opt-in). We also send one confirmation email to the address entered. Your address is not marked as subscribed, and the guide is not emailed to you, until the link in that message is opened. This is how we check that the address belongs to the person asking for it. If the link is never opened, no further email is sent to that address.

After you confirm. Opening the confirmation link marks your address as subscribed and triggers one welcome email containing the download link, plus your place on the optional list if you ticked that box.

The two emails we currently send are the confirmation email and the welcome email. Both include an unsubscribe link — in the footer of the formatted version and as a plain address in the text version. We do not currently send any other emails, including newsletters or promotional campaigns.

If an email fails to send, the download still works on the page, and the page tells you so.

2. What is stored in your subscriber record

When you sign up, we store the following, and nothing more:

  • your email address;
  • which permissions you gave — the guide only, or the guide plus optional emails;
  • the consent wording shown to you when you ticked, so there is a record of what you agreed to;
  • the date and time you signed up, confirmed or unsubscribed;
  • the page on this site you signed up from;
  • your subscription status — awaiting confirmation, subscribed or unsubscribed;
  • a private code that makes your confirmation and unsubscribe links work;
  • the dates of emails we sent you, so duplicates are avoided.

We do not ask for or store your IP address, location or device details as part of this record, and we build no profile of your browsing.

3. Contact form

The contact form asks for your name, email address, an optional subject and your message. The message is stored in this site's database.

Contact messages are not forwarded to an outside inbox and are not visible to other visitors: they can be opened only inside the site administrator's password-protected dashboard. We use them to read and answer your enquiry and to keep a record of it. We do not add contact-form addresses to any email list.

The dashboard itself is not a messaging service and stores no sent replies. When we answer, we write and send that reply from a separate email service, so your email address is passed to that service at that point, and the reply you receive comes from it.

Please do not submit medical or health information — diagnoses, medication details, treatment history or similar — through the form. If you do include such details, we will use them only to answer your enquiry, but we ask that you keep the message general. Nothing sent through the form creates a medical relationship, and we cannot give medical advice.

4. Technical data handled when the site is served

This site is a hosted website. To deliver pages over the internet, our hosting platform and the networks between you and it necessarily handle technical request data — such as your IP address, the page requested, and the date and time — in order to serve the site, keep it secure and diagnose faults. That handling is carried out by the platform rather than by us: we do not maintain or routinely review a visitor-level access log, and we do not use technical data to identify individual visitors or link it to your email address. The page-view counting and the two referral cookies are both optional, start only after you accept the cookie banner, and are described in section 6.

5. Web fonts

The pages use two typefaces loaded from Google Fonts (fonts.googleapis.com and fonts.gstatic.com). To display them, your browser requests the font files from Google, so Google necessarily receives your IP address and information such as your browser type as part of that request. We do not receive information about individual visitors from it.

6. Page views, referral cookies and analytics

Google Analytics 4 is not installed on this site, and we have not added any advertising, session-recording or social-media tracking of our own. What we do have is the visitor tracking and page-view counting built into the platform this site is hosted on, and both are set to run only after you accept.

Page-view counts (no cookies). When you accept, our hosting platform records one page view for each page you open: which page was opened, our site's identifier, and that it was viewed once. The request goes to this site's own address. No analytics cookie, tracking pixel or third-party analytics script is involved, and the page's full address, any search terms and any query text are not sent. As with any web request, the platform serving the page necessarily receives the technical information needed to answer it, including the visitor's IP address (see section 4). In our dashboard we see aggregate totals — page views per page and per day — rather than a visitor-level list, and we do not use the counts to identify anyone. These counts use no cookie and no device storage, and if you decline, no page view is recorded at all.

Two referral cookies (30 days). In two situations, and only after you accept, the platform sets a first-party cookie in your browser so that we can see in aggregate where visits come from:

  • base44_referrer_id — set when you arrive through a link that contains a referral code;
  • base44_referrer_origin — set when you arrive from another website, recording that site's address.

Both are Secure, SameSite=Lax, readable only by this site, contain no name, email address or account identifier, and expire after 30 days. They are set only after you press Accept, and only when one of those two situations applies; a direct visit sets neither. Before you accept, neither cookie is written — and if you later decline, any already set are deleted.

These two cookies are not strictly necessary. The site reads and works exactly the same without them; they are used only to show us, in aggregate, where visits came from. The security cookie described below is a different kind of cookie and is strictly necessary.

Your choice comes first. Visitor tracking and app analytics on this site are both set to work only after you accept. On your first visit a banner explains this and offers two equal buttons, Accept and Decline. Nothing optional runs until you press Accept: no referral cookie is written and no page view is recorded. If you do not choose, nothing optional runs either.

Your choice is saved in your own browser and applied again on every visit; we do not receive a copy of it. Whether the law where you live requires consent before cookies like these are set varies by country — we apply your choice everywhere, so the same rule holds wherever you are.

Strictly necessary storage. Separately, the platform's network provider sets a security cookie ("__cf_bm") to tell human visitors from automated traffic. It lasts about 30 minutes, is used only for security and bot management, and the site cannot be served reliably without it. If you sign in to the private administrator dashboard, a session token is held in that browser so you stay signed in; visitors never sign in and never create an account. Storage of this kind is strictly necessary, is separate from the optional analytics above, and is not affected by your Accept or Decline choice.

Changing your mind. The Cookie settings link in the footer of every page opens the banner again. Choosing again replaces your earlier choice: Accept starts the optional cookies and page views from that point, and Decline stops them and deletes any referral cookie already set.

Declining costs you nothing. Every article, routine, product and category page, the contact form, the free guide signup and the PDF download work exactly the same whether you accept or decline. Nothing here is locked, limited or slowed because of your choice, and you never have to accept in order to read or download anything.

7. What we do not handle

We do not collect payment details and never ask for them. Purchases made through our product recommendations happen on the retailer's or collection platform's own website. We do not ask for government identifiers, biometric data, or health information, and we ask that you do not send health information through the contact form.

How we use your information

  • Your email address — to deliver the free guide you asked for, to send the one confirmation email that verifies your address, and, only if you ticked the optional box, to send occasional skincare tips and product recommendations. We also keep the minimum record needed to honour an unsubscribe.
  • Your contact message — to read and answer your enquiry, using a separate email service to send the reply.
  • Technical data — handled by our hosting platform as described in section 4, to keep the site online, secure and working.
  • Consent records — to show, if asked, what you agreed to and when.

We do not use your information for automated decision-making or profiling. We do not sell it, rent it or trade it.

Marketing emails and consent

Optional emails are sent only to people who ticked the optional box. Ticking the guide box alone puts you on the guide list, not the optional list.

You can change your mind at any time using the unsubscribe link in either email we send. It works without signing in and without giving a reason. Unsubscribing marks your address as unsubscribed and turns off the optional emails on that record; the guide file remains available to you.

We keep a minimal unsubscribe record — your email address, the fact that you unsubscribed, and your private code — because without it we could not keep honouring your choice, and because the unsubscribe link in older emails must keep working.

Cookies and similar technologies

Section 6 explains this in detail. In short:

  • Optional — only after you accept: two first-party referral cookies (base44_referrer_id and base44_referrer_origin), which expire after 30 days, and page-view counting. Neither is strictly necessary, and both are withheld until you press Accept.
  • Strictly necessary — always: the platform's network provider sets a short-lived security cookie (__cf_bm) to tell human visitors from automated traffic, and essential storage keeps the administrator signed in. These are a different kind of storage from optional analytics and are not affected by Accept or Decline.

Google Analytics 4 is not installed, so there is no GA4 cookie. Your cookie choice itself is stored in your browser, and the Cookie settings link in the footer changes it whenever you like.

Third-party sites you reach from our pages — Google Fonts, Benable and any retailer — may set their own cookies under their own policies. We do not control those.

Affiliate links and third-party services

Affiliate links

Some links on this site are affiliate links. Most of our product recommendations point to curated collections on Benable (benable.com), from where you can continue to a retailer. If you click one of those links and buy, we may earn a small commission at no extra cost to you. Our separate Affiliate Disclosure page explains this in more detail.

When you follow an affiliate link, the collection platform and the retailer can see that the visit came from this site, and may set their own cookies to record it. They report sales back to us in aggregate form only; we do not receive your name, address, email address or payment details from them. Once you leave this site, their privacy and cookie policies apply.

The guide contains an affiliate link

The PDF guide you download includes a link to our Benable collection, as do downloads opened from the confirmation and welcome emails. Following it works exactly as described above.

The guide file has a public web address. It contains no email address and no personal information, but anyone with that address can open the file — so if you want a friend to have the guide, point them to this website rather than the file.

Links in our emails contain a private code that identifies your subscription. Please do not forward them: anyone using your unsubscribe link would unsubscribe you, and anyone using your confirmation link could confirm an address that is not theirs.

Service providers we rely on

We deliberately use very few:

  • Base44 — the hosted website platform this site is built and served on. It serves the pages, stores this site's database records and hosts the guide file, and the emails described above are sent through its built-in email service. It handles this information in order to provide those services to the site, on our instructions.
  • Google Fonts — supplies the typefaces, and necessarily receives your IP address and browser details when a font loads.
  • Benable, and the retailers it links to — host our curated product collections. They can see that a visit came from this site and record your activity on their own sites; we receive only aggregate commission reports.
  • An email service used to reply to contact messages — receives your email address and the reply we write, when we answer an enquiry.

We do not give your email address or contact-form details to Benable, to retailers, or to any advertising network. Information is shared with a provider only as far as needed for the tasks above, or where the law requires it.

Where your information is processed

We are based in the United States, and the services above operate as hosted, cloud-based services. We cannot guarantee that information is stored in any particular country: it may be stored or processed in the United States or in other locations where our providers operate. Privacy laws in those locations may differ from those where you live.

If you are outside the United States and would like to understand this before signing up, write to us through the contact form and we will explain what we know about the handling of your information before you subscribe. We are not able to promise a specific transfer mechanism or contractual arrangement beyond whatever our providers make available to us; where the law requires more, we will tell you rather than imply it exists.

How long we keep information

We keep information only while it serves the purpose you gave it for. We do not currently run an automatic deletion schedule — records remain until one of the situations below applies.

  • Subscribers: your record is kept while you are subscribed. If you unsubscribe, a minimal record is kept — email address, unsubscribe status and private code — so your unsubscribe stays effective and older links keep working, until you ask us to delete it.
  • Contact messages: messages remain in the administrator's dashboard until the enquiry has been handled and we delete them. They are kept as a record of what was asked and answered and removed when no longer useful. There is no fixed timer.
  • Technical data: handled by the hosting platform for its own limited operational period, for security and troubleshooting, under its terms rather than a retention period we set.
  • Referral cookies: held in your browser for up to 30 days, then they expire automatically — or immediately, if you decline.
  • Your cookie choice: kept in your own browser, not on our servers, until you change it with the Cookie settings link or clear your browsing data.
  • Consent records: the wording you agreed to and its date are kept for as long as the subscription record exists, since that record is the point of keeping it.

You can ask us to delete your information at any time, and we will, unless the law requires us to keep something.

Your choices and rights

Unsubscribe. Both emails we send contain an unsubscribe link. It works without signing in and without explanation.

Cookie choice. The Cookie settings link in the footer reopens the banner whenever you like, so you can Accept or Decline again — no sign-in and no reason needed.

Ask us to do something. Through https://theradiantroutine.com/contact you can ask what information we hold about you, correct it, delete it, withdraw a permission you gave, or ask a question about this policy.

We aim to reply promptly and, where applicable law sets a deadline for responding to a request, we will respond within that deadline. To protect you, we may ask you to confirm a request from the email address concerned. There is no charge.

If a privacy law applies to us and to you, you may have rights to know what personal information is collected, to obtain a copy, to ask for correction or deletion, to withdraw consent, and not to be treated differently for exercising them. The information we collect is limited to identifiers (name and email address) and the contents of messages you send us, used only for the purposes described above. We do not sell personal information and do not disclose it to third parties for their own advertising. Some laws apply only to organisations above certain size or revenue thresholds; we do not claim that any particular state law applies to us, and if you are unsure whether it does, write to us and we will consider your request on its merits either way.

If you are in California, those rights include the right to know, to request a copy, to correct and to delete, as well as to use an authorised agent — subject to the same point about whether the law applies to us.

If a consumer privacy law applies where you live — for example in Virginia, Colorado, Connecticut, Utah or Texas — you may have equivalent rights, subject to the same thresholds.

If the law of the UK or the EU applies to us, we rely on your consent for the guide and optional emails, on our legitimate interests in answering enquiries and keeping the site secure; our position on cookies, including the two referral cookies that are not strictly necessary, is set out in section 6. You may access, correct, delete or restrict use of your information, object to processing, receive a copy of what you gave us, and withdraw consent at any time, and you may complain to your local data protection authority — in the UK, the Information Commissioner's Office (ico.org.uk).

Exercising any of these rights never affects your access to the guide or the site.

Security

Access to your information is deliberately narrow. Subscriber records and contact messages can be read only inside the password-protected administrator dashboard; they are not publicly readable and are not served to visitors. The guide is a static file containing no personal information. We hold no payment details, so there is no card data on this site. Dashboard sign-in uses the hosting platform's own authentication, and the security of the platform itself is governed by that provider.

No website can promise perfect security, and we cannot guarantee that unauthorised access will never occur. If we became aware of a breach affecting your information, we would notify affected people and any relevant authorities where the law requires it.

Children

This site is written for adults. It is not directed to children, and we do not knowingly collect information from anyone under 13. If you believe a child has sent us information, contact us and we will delete it.

If this site is sold or transferred

The Radiant Routine may be offered for sale as a website asset in future. Nothing in this policy promises that your information will be transferred, or that any transfer will be permitted.

If a sale or transfer is ever contemplated:

  • whether subscriber records and contact messages can be included will depend on the privacy law that applies, the permission you actually gave, and the rules of the platform on which the site and its database run — we cannot guarantee that records can be handed over, and they may need to be exported, deleted, or re-collected with fresh consent;
  • any new owner would have to honour the permissions you gave — guide delivery and, only where you ticked the optional box, occasional emails — and could not widen them without asking you again where the law requires it;
  • unsubscribe choices would stay in force;
  • this policy would be updated before any transfer takes effect, with the new operator's identity and contact details, and a notice would be posted on the site;
  • you can unsubscribe at any time, and can ask either operator to delete your information;
  • affiliate arrangements and curated collections do not transfer. Collections such as our Benable list belong to the account holder who created them, and a new owner would need their own provider accounts and affiliate arrangements;
  • the platform account itself is subject to the platform's own transfer rules, which we cannot override.

If you would prefer your information not to be considered in any transfer, contact us and we will delete it.

Do Not Track

We do not claim to respond to the Do Not Track signal, and we do not claim that Global Privacy Control changes anything on this site either. What controls the optional tracking described in section 6 is your own Accept or Decline choice in the cookie banner: accept, and the referral cookies and page-view counting run; decline, and neither does, with any referral cookie already set deleted.

If we ever make either browser signal change how the site behaves, we will describe exactly what it does here before that change takes effect. Some browsers also block or clear cookie storage themselves, which works independently of our banner. The page-view counts use no cookie or device storage.

Changes to this policy

If what we do changes — for example if analytics is added, a new email provider is used, or the site is transferred — this policy will be updated, and the date at the top changed, before the change takes effect. This page always shows the current version.

Contact

Questions about this policy, or a request about your information, can be sent through https://theradiantroutine.com/contact. We read every message.

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